Market Experience

Birch works with global companies that desire a holistic approach for managing channel programs in order to optimize channel program operations, focus sales and marketing resources on the highest return opportunities, and create a value focused, process-centred channel organization.

Birch has worked for major technology companies providing innovative solutions to complex challenges within channel program management such as:

• Coop Marketing Funds
• Marketing Development Funds (MDF)
• Reseller Rebates
• End User Rebates
• eVouchers
• Special Pricing & Deal Registration
• Sell-out Reporting
• Pricing Protection Programs
• Stock Protection Programs
• Self-serve Marketing
• Partner Certification Programs
• Sales Incentives
• ROI Reporting